RIP Joy Clausen

 

Los Angeles Times

October 17, 2021

 

Joy Claussen, "The Aim Toothpaste Lady," died in Camden, South Carolina on October 12, 2021 from lung cancer. Born in Chicago in 1938, Claussen grew up in Oakmont, PA. After Carnegie Mellon and the Pittsburgh Playhouse, she had seven leads in Off-Broadway musicals. She played Hedy LaRue in the Pulitzer Prize-winning musical, How to Succeed in Business Without Really Trying, with Robert Morse and Rudy Vallee. Claussen was also featured as Aphrodite in the Broadway musical, Happiest Girl in the World. She starred in over 200 national TV commercials and is perhaps best known as the spokesperson for AIM toothpaste. She acted in many TV comedies and in stage musicals across the country, principally as Dorothy Brock in 42nd Street. In 2007, she played the cat Purscilla in DOGS, The Musical at the Spoleto Festival in Charleston. Claussen served on the San Fernando Valley board of the American Cancer Association and on the West Coast Council of the Actors' Fund of America. In Camden, where she moved in 2005, she was a member of several clubs including the Daughters of the American Revolution. She is survived by her husband of 36 years, Tony Scully, former mayor of Camden, and her brother, Peter Claussen (Nancy) of Sun City.Kornegay Funeral Home, Camden Chapel, is assisting the family. Online condolences may be sent to the Scully family by visiting

CLAUSEN, Joy

Born: 8/14/1938, Chicago, Illinois, U.S.A.

Died: 10/12/2021, Camden, South Carolina, U.S.A.

Joy Causen’s western – actress:

Hec Ramsey (TV) 1974 (delicate lady)