Sonny Fox, TV Host Who Connected With Kids on
'Wonderama,' Dies at 95
The Hollywood Reporter
By Mike Barnes, Scott Feinberg
1/28/2021
A POW during World War II, he also emceed the game show
'The $64,000 Challenge' and produced Tom Snyder's 'Tomorrow.'
Sonny Fox, the
beloved pioneer of kids television who demonstrated an amazing one-on-one
rapport with children as the host of the New York-based Sunday morning program Wonderama,
has died. He was 95.
Fox died Sunday of
pneumonia induced by COVID-19 in a hospital in Encino, his daughter, Meredith
Fox, told The Hollywood Reporter.
A native of Brooklyn
who was a prisoner of war during World War II, Fox also served as a wartime
correspondent for the Voice of America; emceed game shows like The $64,000
Challenge and The Price Is Right; and was the inaugural producer on
the groundbreaking late-night talk show Tomorrow, hosted by Tom Snyder.
In 1959, Fox was
hired to replace Bill Britten and Doris Faye as the host of Wonderama on
the Metromedia station WNEW-TV, Channel 5 in New York.
"We had an
audience, maybe 50 kids in the studio," he recalled in a 2008 chat with
Karen Herman for the TV Academy Foundation website The Interviews. "Just
from keeping them from getting bored between takes, I started talking with
them, doing some games with them, and then one of the guys said, 'Why don't you
do that on the air?'
"I gradually
began to understand what the show was about; the show was about me and the kids
and about exploring their minds and getting to see where I could take them.
Then the show began to be hugely successful. After about a year, I had [the
kids'] trust, their loyalty."
Wonderama was on for four hours every Sunday
when Fox was on board, and it also featured cartoons; games like Musical Chairs
and Simon Says; magic tricks from The Amazing Randi; art instruction and
spelling bees; and lots and lots of prizes. Parents pleaded to get their kids
on the show.
Popular segments
included Fox trying to guess the punch lines to kids' jokes, and guests
included Sen. Robert Kennedy, who appeared for four straight years around
Christmastime to take questions from youngsters in a news conference format.
He was called
"the Carson of our elementary school years."
Fox stuck with the
show until exiting in 1967 to co-host an adult talk show for Channel 5 in 1967,
but it was his time on Wonderama that would remain unforgettable.
A half-century later,
he was still getting emails "from my kids who are now in their 50s, and
some of them are quite extraordinary. One came from a young man who said, 'I
lived in a house where my father was cold and distant, and you were my father
figure. I know you thought of it as a job, but to a lot of us, it was a lot
more.' "
Born in his home in
Brooklyn on June 17, 1925, Irwin "Sonny" Fox attended P.S. 217,
Erasmus Hall High School and then James Madison High School, from which he
graduated in 1942.
He intended to follow
his father, Abe, in the textile business, but that changed when he took courses
in radio writing and producing at NYU. "Halfway through the term, I
said, 'Ooh, that's what I really want to do,' " he said.
Fox had to leave
school when he was drafted into the U.S. Army, and he was serving as an
infantryman when he was captured in Germany in 1944 and held as a POW for about
3 1/2 months before being rescued. He survived even after insisting that he was
a Jew.
Back home, Fox
finished college and landed a job for $35 a week on Allen Funt's Candid
Microphone — the radio forerunner of TV's Candid Camera — helped by
the fact that his mother knew Funt's mother.
After writing for a
radio comedy show and working in advertising, Fox joined the Voice of America
as a correspondent. He traveled around the country "trying to explain the
U.S.A. to the rest of the world" and covered the Korean War for a year.
In 1954, Fox moved to
St. Louis to host and produce The Finder, a kids show on KETC, one of
the first educational TV stations in the U.S. That in turn led him back to New
York for a three-year gig as host of CBS' Let's Take a Trip, a live
Sunday program that took the same two kids on a field trip to an iconic U.S.
location every week.
While working on Let's
Take a Trip, Fox was hired in 1956 to host the CBS game show The $64,000
Challenge, a new Sunday night spinoff of the Tuesday night ratings
sensation The $64,000 Question. Even though the show was a hit, he never
found his footing and was fired after five months, to be replaced by Ralph
Story. "I was sort of relieved," he said.
Although he was never
crazy about game shows, he did work occasionally as host of The Price Is
Right, Beat the Clock, To Tell the Truth, I've Got a
Secret and The Movie Game.
During his 8 1/2-year
stint on Wonderama, Fox also created and hosted another Channel 5 kids
show, the 2 1/2-hour Saturday morning program Just for Fun!, and hosted
and packaged On Your Mark, an ABC game show for children.
On Wonderama,
"I had four hours, so I could watch the kid after he said his first sentence,
stop talking and keep on watching him or her, and then pause, and then the kid
would start up again, and that's when the gold would come out," he
recalled. "You had to have time for that.
"Remember, when
I was doing it, to change the channel you had to get off the sofa, go over to
the television set and change the bloody channel. Now the kids have the wands
in their hands and everyone is afraid that if we take a breath, click, they're
on to something else. So it has made silence, such as we had on my show, or
time, such as we had on Wonderama, precious and almost
nonexistent."
Fox left to co-host a
daily 2 1/2-hour Channel 5 talk show called The New Yorkers, but that
didn't last long. In 1976, he helped get Tomorrow, a 1 a.m.-2 a.m. on
NBC, off the ground but quit after seven months.
He then ran
children's programming for NBC in 1977; served as the president of the National
Academy of Television Arts & Sciences in New York; and produced telefilms
and programs like The Songwriters and The Golden Age of Television.
His memoir, But
You Made the Front Page: Wonderama, War, and a Whole Bunch of Life, was
published in 2012.
In addition to his
daughter, survivors include sons Dana and Tracy and grandchildren Shaun,
Kelley, Corrin, Casey, Melissa, Rachel and Kelly. His son Christopher died in
2014.
Asked in his TV
Academy interview about his legacy, he replied: "I'd like to be remembered
as somebody who understood and appreciated the moments as they happened, not
just in retrospect. I knew, as I was doing what I was doing, how special all of
this was — because I assume I've been on borrowed time since a bullet went
through my clothing at 19 and missed me."
FOX, Sonny (Fox Irwin)
Born: 6/17/1925, Brooklyn, New York, U.S.A.
Died: 1/24/2021, Los Angeles, California, U.S.A.
Sonny Fox’s western – producer:
Cowboy and the Tiger - 1963